New report details the latest app data and trends in mobile gaming and
explores new tools, channels and approaches to drive growth and maximize
revenue
SAN FRANCISCO,
March 18, 2024 /PRNewswire/ --
Leading measurement and analytics company
Adjust today released
The Gaming App Insights Report, a first-of-its-kind resource for studios, developers and mobile
marketers, pairing global mobile gaming app data with expert insights from
AppLovin
and its in-house creative agency
SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023
continued into 2024 reveals a resurgence across many subverticals and
provides a window into a new framework – from leveraging AI to embracing
CTV – to reach success and scale.
"The perception that mobile gaming is stagnating due, in part, to a
crowded market overlooks one positive by-product of this competition:
growth," said Daniel Tchernahovsky, VP of Global Business Development,
AppLovin. "We meet daily with partners who are launching new products
successfully and at a rapid pace. In fact, Monopoly Go became a
top-grossing game in 2023 – the same year it was released."
The route to scalable mobile gaming growth has shifted and requires
embracing changes in audience expectations, technological developments and
measurement complexity. The data-backed Gaming App Insights Report – based
on a mix of Adjust's top 5,000 apps and the total dataset of all apps
tracked – sheds light on recent trends, guiding advertisers toward
strategic and informed decision-making to outpace the competition.
Adjust and AppLovin's
report
also explores how generative AI can be utilized to streamline campaigns
and how CTV is becoming a performance channel for growth.
Key insights from the report include:
-
Hybrid casual games are thriving, bringing in 800% more average
revenue per monthly active user (MAU) than hyper-casual games, largely
due to the addition of in-app monetization elements to titles. Hybrid
casuals also had the highest click through rate at 30%, again
outperforming hyper-casual.
-
Gaming in-app revenue is climbing, experiencing a notable 6%
YoY increase in 2023, and December rising the highest at 17% above the
annual average and 21% YoY. This growth has continued into 2024, with
in-app revenue already increasing 13% YoY in January.
-
Racing and simulation games topped the charts, with installs
growing by 61% and 53% YoY, respectively. Arcade games followed close
behind, with 38% and 19% increases in installs and sessions.
-
Gaming has significantly higher ATT opt-in rates than
the rest of the app industry, with the global average up to 39% in Q1
2024 (vs 36% in Q1 2023). Indonesia, the UAE and Brazil have the highest
opt-in rates, all at 49%.
Marketers can gain real-world insights and best practices from notable
game developers and publishers, including Hypercell Games, Mamboo Games,
VividJoan and Widogame.
"By investing in the right tools, prioritizing next-gen tech, AI and
personalization, game developers and studios can scale on new channels and
platforms, regain install and session volume, and find users that play and
pay," added Tiahn Wetzler, Director of Content & Insights at Adjust.
For additional findings, download
The Gaming App Insights Report. And with cross-play and cross-device becoming increasingly crucial in
2024, marketers can learn more about expanding mobile gaming apps to PC
and console with Adjust's new
PC and Console Guide.
About Adjust
Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the
world to measure and grow their apps across platforms, from mobile to CTV
and beyond. Adjust works with companies at every stage of the app
marketing journey, from fast-growing digital brands to brick-and-mortar
companies launching their first apps. Adjust's powerful measurement and
analytics provide visibility, insights and essential tools that drive
better results.
Media Contact
Adjust
Joshua Grandy
pr@adjust.com
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SOURCE Adjust